A secondary dimension in Google Analytics allows you to further segment and analyze your data by adding an additional layer of information to your primary dimension. This can provide deeper insights into the behavior and demographics of your website visitors.
Some common secondary dimensions in Google Analytics include:
Device Category: This dimension categorizes visitors based on the type of device they are using, such as desktop, mobile, or tablet.
Source/Medium: This dimension shows where your website traffic is coming from, such as organic search, paid search, direct, or referral.
Landing Page: This dimension displays the specific page on your website where visitors entered.
City: This dimension shows the geographic location of your website visitors based on their city.
Using secondary dimensions in Google Analytics can help you better understand your audience, identify trends, and optimize your website for improved performance.
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